Kourosh 03/27/2009

Designing for business or pleasure?

What is considered a good design can be a very subjective matter. Consequently designing for business is a very delicate subject. But there are some basic rules that can be applied in order to meet the business requirements while being expressive during a design process.

How would you choose the best combination of colors to represent your business and your industry? Of course, you can choose colors by relying upon your emotional responses. But a little insight into the structure of colors can go a long way. This refers to understanding the color wheel and how to use primary and secondary hues and apply complementary colors. For a very well written short guide of how to make use of these properties to your advantage, take a look at this article on Choosing a Color Pallet ; there are also some great resources suggested that can be very useful when trying to choose colors. For example this color wheel tool is a great tool for finding complementary colors, which are the opposite colors on the wheel.

Sure enough one of the first things that need to be considered when choosing colors is how well they match the theme of your business. Color Hunter is another amazing tool that allows you to upload pictures and pick out color combinations according to the pictures. This is a great way to assure a complementary relationship between the theme and images used on the site.

But more than just choosing the perfect combination of colors, one of the very important dimensions of a design process is the effective use of images and how they stimulate their viewers. An image on a retail site usually has been chosen for a purpose more than simply being a nice image. Nevertheless without enough attention the images might even end up having the opposite effect of what they are meant to represent. An eye-tracking study on one of the images used in this article on How a pretty face can push visitors away is a perfect illustration of how the improper way of using beauty can stray an observer away from the purpose of the image. So make sure you think twice about how an image will attract the viewer’s attention.